Cables, even though as a product they are simple and inert objects, they are a subject of fascination. They fascinate when you make them, and they fascinate when you live and breathe them in production and in the warehouse, so much so that you become aware by the smell in the air of whether a […]
Well yes, running a company, or just a department with several people, is highly exciting but perhaps also extremely difficult.
You are always running late, customers call you and are waiting for your answers, as are colleagues too; the stress increases and productivity decreases […]
When we talk about SERIAL or PARALLEL in our industry, we always think about electrical circuits and the CABLE layouts within them. In reality, or at least in this instance, that’s not what we mean. Instead, let’s talk about how activities are organised within an office and specifically a sales office, whether in our industry […]
We know that Louis Vuitton and Hermes are among those fashion brands that are most immediately associated with luxury. However, these brands did not reach the pinnacle of luxury or accessible luxury by accident. They got there because they implemented appropriate differentiation strategies globally. But what about our sector? Do we have luxury cables? Can […]
There are often times in the lives of all of us when we ask for a discount or a better price. Well…cables are precisely the type of product on which you should NEVER, EVER ask for or give a discount! In our sector, but actually, in all sectors where a commodity is involved (COPPER, SILVER, […]
In my previous article I left you with the following challenge: I challenge you to think about the following variables: C= COST, P= PRODUCT PRICE, V= PERCEIVED VALUE Try to imagine: Would you want to work in any sector or in a CABLE company or to sell the same CABLES where: THE COST > THE […]
DEMAND and SUPPLY are the variables of every market and every product or service that has been traded since the day bartering began. Are prices the result of a compromise reached between the two of them? But is it really true that the right price is defined by demand and supply? And if so, is […]
When we talk about SERIAL or PARALLEL in our industry, we always think about electrical circuits and CABLE layouts within the same. In reality, at least in this instance, that’s not what we mean. Instead, let’s talk about how activities are organized within an office and specifically a sales office, whether in our industry or […]